7 Ways SIP Trunking Can Change Your Business

Businesses are rushing to adopt SIP Trunking. According to Infonetics Research, the market for SIP Trunking grew a 35% in 2014 alone, and this uptake isn’t going to slow down anytime soon. In fact, Infonetics also predicts that that the global SIP Trunking market will grow to $8 billion by 2018, with most of that growth coming from the United States.mpsipicon

So why exactly is SIP Trunking adoption growing so fast? The fact is that more and more business leaders are realizing SIP Trunking can offer huge benefits to their companies.

Here are seven major ways that SIP Trunking can help businesses:

  1.  Cloud communications and unified communications have gone mainstream: SIP Trunking makes it easy to deliver and manage cloud communications services and migrate from the PSTN to VoIP
  2. Rapid Return on Investment: SIP Trunking has a negligible CAPEX requirement meaning that, as businesses can maintain the same features they receive with their local PBX, they will quickly recoup the benefits of switching
  3. Leverage ubiquitous broadband availability: SIP Trunks are delivered over IP and are available wherever broadband is. With broadband availability spreading across the US, more businesses will be free to take advantage of SIP Trunking
  4. Faster geographic growth: By using networking to combine voice and data, SIP Trunks can better connect distant business locations to expand a company’s geographic voice and data system
  5. Reduced call cost: SIP Trunking can dramatically reduce the cost of making and taking calls, with Gartner reporting that adopting SIP Trunking can half a businesses’ telecommunications cost
  6. Unprecedented mobility: SIP Trunking can help tie together mobile devices and remote workers by enabling a blend of on-premise and cloud-based services, creating a best-of-both-worlds solution
  7. Scalability at peak times: Unlike traditional POTs and T1/PRI lines that require planning for peak call times, SIP trunking offers the flexibility of on-demand scalability

These are all big positives for businesses and so far an estimated 50% of all companies have adopted SIP Trunking and are currently realizing these benefits.

However, adoption still has a long way to go. Unfortunately, one of the biggest impediments to the adoption of SIP Trunking is the availability of broadband. Thankfully that situation is changing quickly.












As more T1 lines are replaced with broadband-capable infrastructure, Infonetics projects that SIP Trunking adoption will rise to 78% by 2016.

Growth from 50% to 78% adoption in just two years is a huge leap and presents a massive opportunity for channel providers. The channel needs to be ready to deliver branded, reliable SIP Trunking solutions and offer customers streamlined migration from their legacy systems, if they are to take advantage of this explosive growth in demand.